Post by account_disabled on Dec 3, 2023 13:32:22 GMT 8
As a marketer, you take responsibility for a content strategy; so, it would be a good practice to plan it out. It helps to get a clear picture of your corporate objectives, rethink your approach to content creation, and build alignment between all members of your team.
The best way to do this is by using an editorial Phone Number List calendar. It might be challenging to fill them up for upcoming months or even a year, as it's not a simple spreadsheet to track publications but a document to manage the entire lifecycle of your content marketing campaign.
Kevan Lee shared daring tips on setting up your editorial calendar, as well as free templates to use for it. In fact, there are many editorial calendar templates, and you are free to choose the most appropriate for you or create your own in agreement with your objectives and marketing goals.
Curata published the ultimate list of templates available on the market, including those free to download. Like this one:
Blog topics template
Speaking about Curata, they also invented the content pyramid principle that helps to divide your content into levels and structure it according to your marketing objectives. Try it for planning your content and saving time on its generating and promotion.
A content pyramid has three levels:
Core content, aka the heart of your strategy: it's your original material, well-researched and in-depth explored, that becomes a source for other assets of your content pyramid.
Derivative content, aiming at supporting and promoting your core content. It can be infographics, guest posts, long reads, slides, etc.
Micro-content, a la your social media posts and curated content to build awareness. It's the foundation of your content pyramid.
The best way to do this is by using an editorial Phone Number List calendar. It might be challenging to fill them up for upcoming months or even a year, as it's not a simple spreadsheet to track publications but a document to manage the entire lifecycle of your content marketing campaign.
Kevan Lee shared daring tips on setting up your editorial calendar, as well as free templates to use for it. In fact, there are many editorial calendar templates, and you are free to choose the most appropriate for you or create your own in agreement with your objectives and marketing goals.
Curata published the ultimate list of templates available on the market, including those free to download. Like this one:
Blog topics template
Speaking about Curata, they also invented the content pyramid principle that helps to divide your content into levels and structure it according to your marketing objectives. Try it for planning your content and saving time on its generating and promotion.
A content pyramid has three levels:
Core content, aka the heart of your strategy: it's your original material, well-researched and in-depth explored, that becomes a source for other assets of your content pyramid.
Derivative content, aiming at supporting and promoting your core content. It can be infographics, guest posts, long reads, slides, etc.
Micro-content, a la your social media posts and curated content to build awareness. It's the foundation of your content pyramid.
